What’s in a name?

As Shakespeare famously wrote: “That which we call a rose by any other name would smell as sweet”.

Then again, Shakespeare spelled his own name six different ways – and never spelled it “Shakespeare”, so what would he know?

Shakespeare: what would he know?

Shakespeare: what would he know?

Anyway, this blog is something of a rose by no name at present. It’s simply titled “Callaghan Innovation”, which isn’t terribly out there – like calling a rose Rosa rosus.

A rose: still nice smelling, even if called 'stinkflower'. Apparently.

A rose: still nice smelling, even if called ‘stinkflower’. Apparently.

So: help us think of a name. Something that says innovation, business focus, product development and expertise, but.. you know, in fewer words.

Comment on this post, tweet us @callaghannz, or post Facebook, or LinkedIn.

Possible loot for best idea*.

*Loot to be determined. May be tickets to an event, may be a usb stick.

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About Callaghan Innovation

Business. Technology. Success.
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